What is the Longhua Shopping Season 2026? A year-long "AI hits the streets" spending season
Shenzhen's Longhua District officially launched the "Digital Intelligence Central Axis · Trendy Shopping Longhua" 2026 Longhua Shopping Season on September 23, 2026. Unlike a typical mall promotion that runs for a few days, this shopping season is a district-wide consumption-boosting campaign lasting roughly a full year (according to a Hong Kong Commercial Daily report on September 24, 2026, citing Longhua District authorities). The official framing is "1+1+4+N": one district-wide launch event, one Digital Intelligence Goodies Festival, four integrated themed campaigns, plus over a hundred supporting events, covering trend fashion, the night-time economy, food and dining, guochao intangible cultural heritage, and sports and leisure.
For Hong Kong visitors, three things matter most: ① the Mid-Autumn and National Day markets and dessert festival; ② the consumption vouchers given out via Meituan, Douyin and the China Merchants Bank app; ③ a batch of newly opened consumption venues (the Global Product Selection Centre, the tech souvenir experience store, and the car delivery centre). Below are the highlights first, followed by 10 MTR-direct leisure spots in Longhua.
1. Mid-Autumn and National Day highlight: Xinghe COCO City Super Dessert Festival (about 90 market stalls)
During the shopping season, Xinghe COCO City in Longhua District will launch a "Super Dessert Festival". Official materials say it brings together about 90 market stalls, combining dessert food, trend photo spots, stage performances and fun rides. The organisers expect 100,000 visitors and over 1 million online impressions. This is the most concentrated free-entry market in Longhua during the Mid-Autumn and National Day period — dessert lovers can easily spend half a day here.
Xinghe COCO City (Minzhi branch)
Address: 2 Longhua Avenue, Minzhi Street, Longhua District, Shenzhen
Transport: about a 6-minute walk from Exit D of Baishilong Station on Shenzhen Metro Line 4; or about a 4-minute walk from Hengling Station on Line 22 (Line 22 is subject to the official opening announcement)
Mall hours: 10:00–22:00 (market stall hours are subject to the mall's announcement on the day)
2. Consumption vouchers: Meituan / Douyin / China Merchants Bank app
- Officials say this year's voucher system has been fully expanded, and residents can collect general dining vouchers via Meituan, Douyin and the China Merchants Bank app.
- New dedicated vouchers have also been added for tech souvenirs, mother-and-baby products and car purchases, covering everything from daily essentials to big-ticket spending.
- Note: voucher quotas, denominations and release times change with each round — refer to the latest announcements from each platform and the Longhua District authorities; you generally need real-time phone location within Shenzhen to collect them.
3. New and upcoming consumption venues during the shopping season
- Global Product Selection Centre — a key Longhua District project, officially opening at the end of September, positioned as "sell globally with one click".
- Tech Souvenir Offline Experience Store — opening in October on the third floor of Hongda Mall, with the first batch of tenants being three local Longhua tech companies: Leqi Innovation, Creality and Chuangtong Xinke.
- Huawei, Xiaomi and XPeng car delivery centres — already open in Longhua, completing the smart mobility consumption offering.
- Longhua District's "ticket stub economy" — ticket stubs from concerts, ball games and exhibitions can be exchanged for shopping district discounts; watch for announcements at each mall.
4. On the way: 10 MTR-direct leisure spots in Longhua
1. One Avenue (Longhua Station, Metro Line 4)
Covering 600,000 square metres, it was once the largest mall in Shenzhen by area, divided into five zones A, B, C, D and E: Zone A for family and leisure, Zones B/D for dining and trendy creative brands, Zone C for sports, and Zone E with a Sam's Club. Brands include NIKE, ADIDAS, lululemon, Haidilao and Bahelib Beef Hotpot, plus the Japanese indoor amusement centre ROUND1 (bowling, karaoke, arcade games, sports — from ¥89 for 50+ activities).
Address: 4022 Renmin Road, Longhua Street, Longhua District, Shenzhen | Exit A/D of Longhua Station, Metro Line 4 | 10:00–22:00
2. Costco Shenzhen (Hongshan Station, Metro Line 4, then bus)
Costco's first flagship store in South China, four storeys high and about 15,000 square metres, focused on low-priced bulk goods. Its Kirkland own brand, frozen beef offal hotpot and bakery items are all popular for bulk buying.
Address: 68 Minda Road, Longhua District, Shenzhen | Transport: from Hongshan Station on Metro Line 4, take bus M381 to Beizhan Xiaofang stop, then walk | 09:00–21:00
3. Sam's Club (Longhua branch) (Shangfen Station, Metro Line 6)
A membership warehouse supermarket whose own-brand snacks, baked desserts and cooked foods are popular buys for Hong Kong visitors. You need a membership card to get in.
Address: Shop L1-020, Zone E, Plot 17, Yicheng Centre, 1111 Meilong Road, Longhua Street, Longhua District, Shenzhen | Transport: from Exit D of Shangfen Station on Metro Line 6, take bus B886 to Yicheng Centre stop | 09:00–22:00
4. Hongshan 6979 (Hongshan Station, Metro Line 4)
Split into north and south zones, with a Russian goods market (Russian snacks, household items, drinks), a Mee bookstore and KKV. After browsing, you can conveniently catch a train back to Futian from Hongshan Station.
5. Mission Hills MH Mall (Mission Hills Station, Metro Line 4)
Directly reachable on foot from Exit B (outdoor) / Exit C2 (indoor) of Mission Hills Station. Inside the mall there is a large supermarket, a real-snow ice rink, a cinema, bowling and plenty of restaurants; opposite are the Mission Hills Golf Course and the Hard Rock Hotel.
Address: 8 Golf Avenue, Longhua District, Shenzhen | 10:00–22:00
6. Guanlan Ancient Market (Guanlan Station, Metro Line 4)
One of Shenzhen's "four great ancient markets", retaining arcade buildings, blue-brick alleys and the mock-baroque "Lange Pavilion" built by overseas Chinese in 1938 — a great spot for photos.
Transport: about an 11-minute walk from Exit C of Guanlan Station on Metro Line 4
7. Guanlan Printmaking Village (Guanlan Station, Metro Line 4)
China's number one printmaking village, formerly "Dashuitian Village" from the Qianlong era of the Qing dynasty. Its Hakka building cluster has over 300 years of history, and next door is the Guanlan Printmaking Art Museum (no booking required, closed Mondays).
Transport: about an 11-minute walk from Exit C of Guanlan Station on Metro Line 4
8. Shangwei Art Village (Qinghu Station, Metro Line 4, then bus)
Colourful village houses, vertical plant walls and 3D wall murals have earned it the nickname "the place in Shenzhen most like Lijiang".
Transport: from Exit D of Qinghu Station on Metro Line 4, take bus M339 to Zhangkengjing Shangwei stop, then walk about 13 minutes
9. Shenzhen Cultural Centre New Building (Minzhi Station, Metro Lines 4/5/6)
The cultural centre with the largest single-building floor area in China, with a total floor area of 83,300 square metres, seven storeys above ground and two below. It houses multiple professional-grade theatres and exhibition spaces, and began trial operation at the end of September 2026 (subject to official announcements).
Transport: about a 160-metre walk from Exit A of Minzhi Station on Metro Lines 4/5/6
10. Shenzhen North Station Central Park (Shenzhen North Station, Metro Lines 4/5/6)
Right beside Shenzhen North Station, with open lawns — a place to unwind after shopping; the last stop before taking the high-speed rail back to Hong Kong.
Transport: walk from Shenzhen North Station on Metro Lines 4/5/6
How to get to Longhua? Departing from three checkpoints
- Futian Checkpoint — after crossing, transfer to Shenzhen Metro Line 4 (Longhua Line) towards Niu Hu. One line runs straight through Longhua Station, Hongshan Station, Shangfen Station, Qinghu Station, Mission Hills Station and Guanlan Station — the most direct option.
- Luohu Checkpoint — take Metro Line 1 to Convention & Exhibition Center Station and transfer to Line 4; or take the high-speed rail to Shenzhen North Station.
- Shenzhen Bay Checkpoint — take Metro Line 13 and transfer to Line 6 towards the Shangfen Station area.
- High-speed rail — Hong Kong West Kowloon to Shenzhen North Station takes about 14 minutes, and Shenzhen North Station is itself in Longhua District.
Practical tips
- National Day (October 1–7) is one of the busiest periods of the year for Longhua's shopping districts. For the dessert festival market, go early, before 11:00, to avoid the afternoon crowds.
- Both Costco and Sam's Club require a membership card for entry. If you don't want to sign up and plan to visit the Sam's Club in Zone E of One Avenue instead, you still need to show a membership code.
- The attractions around Guanlan (the ancient market, Printmaking Village and MH Mall) are close to each other, so you can cover half a day to a full day along Line 4.
- The shopping season event calendar is updated continuously — check the official channels once more before you set off.
FAQ
When does the Longhua Shopping Season start and end?
It launched on September 23, 2026 and runs for about a year (until 2027). Specific events and dates are subject to the latest official announcements from Longhua District.
Can Hong Kong residents also collect the consumption vouchers?
General dining vouchers usually require real-time phone location within Shenzhen. There are also "inbound consumption vouchers" for Hong Kong, Macao, Taiwan and foreign visitors, distributed via Alipay; details are subject to the platform's rules.
What is the easiest way to get to Longhua from Hong Kong?
The most direct route is to cross at Futian Checkpoint and transfer to Shenzhen Metro Line 4. You can also take the high-speed rail to Shenzhen North Station (within Longhua District) and then transfer to the metro.
What is there to do in Longhua with children?
Zone A and Zone C of One Avenue and the ROUND1 indoor amusement centre are all family-friendly; Mission Hills MH Mall has a real-snow ice rink.
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