Shopping for clothes in Shenzhen? Beyond the big malls and online stores, there's a spot that industry insiders always visit: Nanshan Nanyou Clothing Wholesale Market. This district grew out of old foreign-trade processing factories and is now one of the country's leading hubs for mid-to-high-end womenswear wholesale — people in the trade call it "Shenzhen's version of Dongdaemun in Seoul."
For visitors to Shenzhen, the biggest draw is this: original designs, single items available, and prices around half of what you'd pay in a mall — plus Nanyou Station on Metro Line 9 gets you right there, no car needed.
Basic Information
| Item | Details |
|---|---|
| Location | Nanyou Industrial Zone, Nanshan District, Shenzhen (around Nanhai Avenue) |
| Transport | Nanyou Station, Metro Line 9; Exit F1 is closest to Jinhui Building and Judao |
| Scale | Four main zones — First, Second and Third Industrial Zones plus Tianya Clearance Market — with over a dozen clothing buildings |
| Opening hours | Generally 10:30–19:00; some stalls don't open until after 11:00 (check on site) |
| Price range | Original dresses around ¥300–500; runway/clearance styles around ¥80–300; childrenswear around ¥100–300 |
| Main clientele | Boutique buyers, online shop owners, walk-in shoppers (walk-ins can buy single pieces, at slightly higher prices) |
How Are the Four Zones Divided?
First-timers get lost easily — remember what each zone is for and you won't go wrong:
- First Industrial Zone: The largest and the best of it. A hub for local original designers — if you're chasing trend-led styles, this is the place
- Second and Third Industrial Zones: Mainly runway styles and celebrity looks, noticeably cheaper than the First Zone, but you need to compare cuts carefully
- Tian'an Industrial Zone: Concentrated factory shops, mostly "order and it's made" — even small quantities are negotiable
- Tianya Clearance Market: The end-of-season clearance zone, refreshed quickly each season; old styles get cleared out here at the lowest prices
Building by Building: What to Buy Where
Jinhui Building: The Best of Original Design
The first and second floors are almost entirely original designer shops that emerged after 2017 — fresh styles, small quantities per design, consistent quality. A dress runs about ¥300–500, not cheap, but the fabrics and tailoring are clearly a cut above street-market goods. There's a café on the third floor — a rare place to rest among the wholesale buildings, handy when your legs give out.
Judao: Design Surprises
In the First Industrial Zone, less famous than Jinhui but with pleasant design surprises and mid-range prices — good for anyone after something a little more distinctive.
101 Fashion Designer Hall, Buildings 110/111
101 focuses on original international designers and runs high-end, with an open-air photography base on the third floor; Buildings 110 and 111 are mostly light-luxury, high-end boutiques where you can try things on — one of the few places in Nanyou where fitting is possible.
Shangdao Centre
Nanyou's most high-end stock is concentrated here: wool fleece, fur, silk dresses, cashmere coats. There's a showroom on the fifth floor, mainly serving bulk buyers, but it's worth a look even just to browse.
Feima Fashion Centre, Guihang Building
The flagships of the Second and Third Industrial Zones, focused on celebrity and runway styles at clearly lower prices than the First Zone; the ground floor usually has the newest arrivals. The downside is lots of repeats and uneven quality — you'll need to feel the fabric and compare shop by shop.
Binfen Taili Clothing City
Most Nanyou buildings are womenswear, so menswear and childrenswear are concentrated here: the first and second floors have men's suits and casual wear, while the third floor and above is childrenswear for all ages, around ¥100–300.
Tian'an Building 8
A must-visit in the Tian'an Industrial Zone — eight floors covering everything from budget to premium, focused on knitwear, silk, trench coats, denim and T-shirts. The shopfronts aren't fancy, but there's plenty of stock at fair prices, plus the occasional bargain street stall.
Also Worth a Look: Luohu Dongmen Baima Fashion City
If you're around Luohu Checkpoint, Dongmen Baima Fashion City is another clothing wholesale hub with lower prices than Nanyou — good for basics, T-shirts and jeans. For original designs, though, you still need to go to Nanyou.
Prices and How It Works
| Type | Approximate price (RMB) | Notes |
|---|---|---|
| Original design dresses (Jinhui) | ¥300–500 | Small quantities per design — if you like it, buy it |
| Light luxury / designer-inspired (Buildings 110, 111) | ¥200–600 | You can try things on; remember to feel the fabric |
| Runway and workwear styles (Feima, Guihang) | ¥80–300 | Cheap but uneven quality — compare |
| End-of-season stock (Tianya Clearance Market, Tian'an Building 8) | ¥50–200 | Best value; styles are hit or miss |
| Childrenswear (Binfen Taili) | ¥100–300 | Concentrated on the third floor and above |
Walk-in shoppers buying single pieces usually pay 10–20% above wholesale, but it's never outrageous. To go cheaper you need to "mix-batch" — that is, buy several different styles from the same shop; usually 3 to 5 items qualifies for the wholesale price. There's little room for haggling, so buying a few more pieces is actually the most effective way to save.
After You're Done: Food, Rest and Returns
Nanyou is an industrial district, so restaurants are limited, and stalls generally close up by 19:00. If you need a break in the afternoon, sit down at the café on the third floor of Jinhui Building; if you'd rather not eat in the wholesale area, head to Coastal City or Shenzhen Bay MixC — more choice, more comfortable, about 10 to 15 minutes away by car.
Set your expectations on returns: most wholesale stalls are "no exchanges once you leave," or allow style swaps only, no refunds. Before buying, always inspect the stitching, zips, stains and seams in person. Keep your receipt and add the shop assistant on WeChat — that way, if you find a problem back in Hong Kong, there's still room to talk. For expensive items (cashmere coats, silk), be sure to ask about washing instructions.
FAQ
1. Can walk-in shoppers buy single pieces at the wholesale market?
Yes. Most Nanyou stalls serve walk-ins, though you won't get the lowest wholesale price. To save time, go straight to Jinhui Building and Judao in the First Industrial Zone — they're the friendliest to walk-ins, and you can even try things on.
2. When's the best time to go?
Weekdays (Monday to Friday) are best — fewer people, and staff have time to help. Weekend afternoons are the busiest. March–April and September–October are seasonal changeovers, when new stock is most complete; January and July are clearance periods, when end-of-season prices are lowest.
3. What should I watch out for?
The biggest trap is claims like "original order" or "surplus factory stock" — Nanyou does have genuine factory shops, but most stalls claiming to sell big-brand originals are selling copies. Before buying, feel the fabric, check the stitching, and look at the zips and labels — don't just take the assistant's word for it.
4. What else is worth visiting near Nanyou?
Nanyou isn't far from Coastal City and Shenzhen Bay MixC — after shopping you can stroll by the waterfront and grab a meal; a bit further out is the Sea World area in Shekou, where you can take in the sea views.
Practical Tips
- Bring a foldable suitcase or a large reusable bag — by the third building you'll regret not having one.
- Wear shoes and clothes that are easy to take on and off; some shops have fitting rooms, but not many.
- Most stalls accept electronic payment, but still carry a little cash in case a shop doesn't take QR codes.
- Before you go, photograph the prices of styles you like on your phone for easy comparison — the same design can differ by ¥100 between buildings.
- Avoid the lunch rush, 12:00–14:00, when many stalls pull down their shutters to eat or leave just one person minding the shop.
Building Quick Reference: What to Buy, How to Get There
Nanyou has plenty of stalls and wandering around in a mess is normal — knowing the zones makes it much faster. The core area is around Nanhai Avenue in Nanshan District, and the handiest entrance is Exit F1 of Nanyou Station on Metro Lines 9/12 — about 130 metres from the gates to Jinhui Building and Judao.
- Jinhui Building (around 2067 Nanhai Avenue): A hub for original designers; the first and second floors have fresh styles in small quantities, with dresses around ¥300–500.
- Feima Fashion Centre (202 is Phase One, 204 is Phase Two): Friendly prices, good for beginners; the third floor has lots of silk; Tian'an is right opposite.
- Guihang Building: Mainly celebrity and runway styles; shop from the bottom up, and most bulk pickups are on the 4th floor — cheaper than Buildings 110/111.
- Binfen Taili Clothing City: A few menswear shops on the ground floor, childrenswear concentrated on the second floor and above.
- Century Buildings 102–106: Factory shops mainly doing same-garment pattern-making, with a more mixed set of stalls; Buildings 107/108/110/111: fastest restocking and busiest foot traffic, popular with out-of-town buyers, relatively good prices.
- Tian'an Buildings 6/7/8: Tian'an Building 8 is the easiest to shop, eight floors covering knitwear, silk, trench coats, denim and T-shirts, with many factory shops spanning mid-low to mid-high end.
- Tianya/Tianhong Clearance Market: The end-of-season clearance zone, lowest prices, styles are hit or miss.
A reminder: opening hours are generally 10:30–19:00, and many stalls aren't open if you arrive too early. Parking is tight if you drive, at about ¥7/hour; to save money, "mix-batch" — buy 3 to 5 different styles from the same shop to get the wholesale price. There's little room for haggling, so buying a few more pieces is the most practical approach. Before you commit, feel the fabric and check the stitching, zips and labels — don't just rely on the assistant's claims of "original order" or "surplus factory stock."
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