Shenzhen's National Day Line-Up: International Dining, Yoga Wear and Streetwear All at Once
In the 2026 National Day period, Shenzhen's "first-store economy" kept up its momentum, with several shopping districts opening a batch of brand debut stores all at once — from international dining and activewear yoga to trendy fashion and AI audio products. Most of these stores opened between late September and early October, so now is still the freshest time to go, without having to battle the opening-day crowds. Below they're grouped by mall, along with which checkpoint is most convenient for crossing the border.
1. UpperHills (福田): Turkish Restaurant + Coach Play Mainland Debut
UpperHills is the busiest cluster of debut stores this National Day period. The most eye-catching is CZN BURAK GURME 柏克土耳其餐廳深圳首店, which officially opened on 2 October 2026. The store is led by renowned Turkish chef Burak Özdemir, who has accumulated over 140 million followers across global social platforms and is nicknamed "Smiley Guy" by Chinese netizens for his signature smile and over-the-top presentation style; the Prince of Dubai and Cristiano Ronaldo have both been photographed at his Dubai restaurant. This is UpperHills' first international restaurant centred on Turkish cuisine, focusing on a "from screen to table" experience.
The same mall also has the Coach Play concept store, its first in mainland China, continuing the brand's iconic spatial design and blending fashion, creativity and interactive experiences — an immersive space that's part photo spot, part shopping destination.
- Address: around Huanggang Road, UpperHills, Futian District, Shenzhen (subject to official announcement)
- Transport: Metro Line 10, Donggualing Station Exit E, directly connected to the mall's basement; 4 stops from Futian Checkpoint Station
- Opening hours: mall generally 10:00–22:00
2. Shenzhen Bay MixC (南山): Alo Mainland Debut + HUNTER Shenzhen Debut
In Nanshan, Shenzhen Bay MixC welcomes the US high-end yoga lifestyle brand Alo's first mainland China store — the brand itself started online, and this is its first physical location, creating a "Bay Area ALOsphere" ecosystem blending sport, wellness and culture. At the same time, HUNTER's first Shenzhen store has also moved in (branch locations subject to official announcement). Shenzhen Bay MixC also opened its Phase 2 "Pink Street" this year, home to McDonald's first global "Mai Mai Art Museum" — after browsing the debut stores you can stop by for photos.
- Address: Shenzhen Bay MixC, 2888 Keyuan South Road, Nanshan District, Shenzhen
- Transport: Metro Lines 2/11/13, Houhai Station Exits G/H, directly connected via elevated walkway
- Opening hours: Sunday to Thursday 10:00–22:00; Friday to Saturday 10:00–22:30
3. Coastal City (南山): Chiikawa Flagship Store + South China Debut Exhibition
Nanshan's Coastal City is drawing crowds with IP: the Chiikawa Shenzhen first flagship store has moved in, along with the South China debut exhibition "Chiikawa's Training Daily Life", attracting younger customers through an "IP debut exhibition + flagship store" combination. Chiikawa fans can not only buy merchandise but also visit the exhibition and take photos.
- Address: Coastal City, 33 Wenxin Fifth Road, Nanshan District, Shenzhen
- Transport: Metro Lines 2/11, Houhai Station, or Line 9, Shenzhen Bay Park Station, then walk
- Opening hours: generally 10:00–22:00 (subject to mall announcement)
4. Futian Xinghe COCO Park (福田): Sanag 塞那 National Debut
Futian Xinghe COCO Park has opened AI audio brand Sanag 塞那's first national store, focusing on AI simultaneous translation and smart voice interaction, embedding tech experiences into everyday consumer scenarios. This is the first in the country, so Shenzhen fans don't have to wait for online orders — they can try it hands-on directly.
- Address: around Fuhua Third Road, Xinghe COCO Park, Futian District, Shenzhen (above Shopping Park Station)
- Transport: Metro Lines 1/3, Shopping Park Station, walk directly
- Opening hours: generally 10:00–22:00
5. Sungang MixC Food Market (羅湖): Jinlimen Luohu Debut Opens 12 October
In Luohu, Sungang MixC Food Market's Jinlimen Luohu debut store is expected to open on 12 October 2026 — Jinlimen's 4th store in Shenzhen and its first in Luohu, located above Sungang Station, just a few stops after crossing the border. Visitors crossing at Luohu Checkpoint won't need to travel across to Nanshan this time to try the new brand.
- Location: around Sungang Road, Sungang MixC Food Market, Luohu District
- Transport: Metro Line 7, Sungang Station Exit A, about 120 metres on foot
- Opening hours: mall generally 10:00–22:00
Why Does Shenzhen Have So Many Debut Stores?
In recent years Shenzhen has made the "debut economy" a key measure for activating the consumer market. The Shenzhen Municipal Commerce Bureau has issued the "Several Measures of Shenzhen on Accelerating the Promotion of the Debut Economy to Boost Consumption", explicitly supporting the opening of leading international, national and municipal-level debut stores. Data shows that in the first half of 2026 Shenzhen introduced 186 quality debut stores, of which Grade B and above high-calibre brands accounted for 40.8%, with South China and national debut stores making up nearly 40%; the city hosted a cumulative 282 debut events of various kinds, with a 41% surge quarter-on-quarter in Q2. For malls, debut stores mean differentiated content and "social currency", so every mall is racing to open them.
How to Get There from Three Checkpoints (Luohu / Futian / Shenzhen Bay)
- Luohu Checkpoint: from Luohu Station take Line 1, transfer to Line 7 to Sungang Station (MixC Food Market); for Nanshan, take Line 1, transfer to Line 2 or Line 11 to Houhai Station.
- Futian Checkpoint: from Lok Ma Chau Station take Line 4, transfer to Line 10 to Donggualing Station (UpperHills); for Shopping Park Station, take Line 4, transfer to Line 1.
- Shenzhen Bay Checkpoint: from Shenzhen Bay Checkpoint Station take Line 13 directly to the Houhai Station area (Shenzhen Bay MixC, Coastal City).
Practical Tips
- Newly opened debut stores are usually busiest in the first two weeks; go on a weekday at midday, or check the official app/mini-program first for queue ticketing.
- Turkish restaurants and hotpot-type debut stores usually require waiting for a table at dinner; you can book by phone or mini-program.
- Most malls accept WeChat Pay, Alipay and mainland bank cards, and some counters accept foreign cards; remember to activate cross-border payment before you set off.
- To visit several in one go, follow the "Houhai Station" area for Shenzhen Bay MixC + Coastal City — the two malls are connected by walkway or a short walk.
FAQ
When did these debut stores open?
Most opened between late September and early October 2026, with CZN BURAK 柏克土耳其餐廳 opening on 2 October; Jinlimen Luohu debut store is expected to open on 12 October (subject to official announcement).
Which checkpoint is most convenient?
For Luohu's Sungang, choose Luohu Checkpoint; for UpperHills and COCO Park, choose Futian Checkpoint; for Shenzhen Bay MixC and Coastal City, choose Shenzhen Bay Checkpoint and take Line 13 directly to Houhai Station.
Do debut stores require booking or charge admission?
Most debut stores are retail or dining and don't charge an "entry fee"; restaurants generally allow on-site queuing or mini-program ticketing, and booking ahead is recommended during busy hours.
What else is there to see in the same shopping district?
UpperHills has the Coach Play concept store and the MUJI flagship; Shenzhen Bay MixC has "Pink Street" and the Mai Mai Art Museum; Coastal City focuses on IP flagship stores and debut exhibitions, with dining and shopping nearby after your visit.
Sources: Shenzhen Economic Daily/Duchuang report dated 2026-10-03, Shenzhen Municipal Commerce Bureau debut economy measures, Shenzhen Bendibao new store information; opening dates, locations and opening hours of each store are subject to the latest official announcements.
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