Hong Kong families have another new place to burn off energy in Shenzhen! Nickelodeon Playtime (尼克Playtime) at Happy Coast (歡樂海岸) in Nanshan completed its first full refresh in nearly six years of operation on 1 October 2026: relocated and upgraded from the original Qushui Bay store, the new venue covers about 2,000 square metres across two floors of the shopping centre, with animated IP zones increased from four to five, plus brand retail and themed dining — a one-stop "play + retail + dining" destination.
This guide covers the opening details, what's in the 5 IP zones, tickets and opening hours, how to get there from three ports, and nearby fun to combine with your visit.
Nickelodeon Playtime is one of the few officially licensed Nickelodeon animated IP indoor parks in Shenzhen. It first opened in Shenzhen in December 2020, and this is its first major renovation in nearly six years. For Hong Kong families, the biggest draws are: reachable in one metro ride, enough to fill half a day, rain-proof, and cheaper than similar indoor parks in Hong Kong.
Opening details (1 October 2026)
- Location: Happy Coast Shopping Centre L1–L2, Nanshan District, Shenzhen (enter via West Gate 1 on L1)
- Size: About 2,000 sqm over two floors (relocated and upgraded from the original Qushui Bay store of about 1,500 sqm)
- Opening date: From 1 October 2026; open as normal during the National Day Golden Week
- Target: Children aged about 2 to 12 and their families
What's in the 5 IP zones?
The new venue brings together five animated IPs — SpongeBob SquarePants, PAW Patrol, Dora the Explorer, Teenage Mutant Ninja Turtles and Garfield — across four play areas (digital interactive zone, role-play zone, active physical zone and soft-play safety zone).
- PAW Patrol zone: Modelled on Adventure Bay, with City Hall, Skye's helicopter training ground, Marshall's fire training station, Rubble's ball wall and Rocky's construction site — the most popular zone.
- SpongeBob SquarePants zone: A recreation of Bikini Bottom with an interactive jellyfish-fields "catch the jellyfish" area, the Krusty Krab restaurant role-play and Mrs. Puff's boating school.
- Dora the Explorer zone: A tropical rainforest theme with treasure-hunt exploration equipment, focused on cognitive development for younger children.
- Teenage Mutant Ninja Turtles training camp: Sewer maze, near-vertical slides and building climbs — a physical challenge best for slightly older kids.
- Garfield zone: Comic photo walls and character sculptures — a newly added family photo spot.
Character meet-and-greets and parades are the signature here — Chase, Skye, Marshall, SpongeBob and others take the stage and parade through the venue at fixed times, posing for photos with kids (check the official WeChat account / mini-program for the detailed schedule).
Tickets and opening hours
- Opening hours: About 10:00–21:00; Tuesdays about 10:00–20:00 (early close). Best to double-check before you go.
- Opening early-bird ticket: 1 adult + 1 child general single-entry ticket about ¥187 (original price ¥196), valid until 30 November 2026.
- Other ticket types: 1 adult + 1 child general package about ¥346; each additional adult requires an adult companion ticket.
- Extra charges: Meals, retail merchandise and some paid craft activities are charged separately; non-slip socks can be brought from home or bought on site (about ¥15/pair).
- Family restaurant: There's a cartoon-themed family restaurant inside, with kids' meals from about ¥58.
Note: the park generally operates on a one-entry-only basis — once you leave, you can't re-enter. There are restaurants and toilets inside, so you can plan to stay half a day to a full day.
Transport: how to get there from the ports
- Shenzhen Bay Port: This is the most convenient port. After crossing, take Metro Line 12 (Shenzhen Bay Port Station), transfer to Line 9 to Shenzhen Bay Park Station, Exit E, then walk about 5 minutes to Happy Coast Shopping Centre.
- Futian Port: After crossing, transfer to Lines 4/10, then transfer to Line 9 to Shenzhen Bay Park Station.
- Luohu Port: From Luohu Station take Line 1 then transfer to Line 9; the whole journey takes about 40–50 minutes.
- By car: Navigate directly to "Nickelodeon Playtime"; the Happy Coast underground car park is about ¥10/hour.
Nearby on the way: around Happy Coast
Happy Coast itself is an area you can spend a whole day in. After the park, you can walk to:
- Ocean Miracle Museum (海洋奇夢館): An ocean-themed attraction inside Happy Coast where you can see marine life up close — great for kids.
- Qushui Bay (曲水灣): The lakeside dining area around the shopping centre, with night views.
- Shenzhen Bay Park (深圳灣公園): A coastal park along Shenzhen Bay — perfect for cycling and sunsets, and you can see Hong Kong across the water.
- Shenzhen Bay MixC (深圳灣萬象城): A large mall in the Houhai area of Nanshan, with dining, shopping and entertainment all in one; not far from Happy Coast.
Happy Coast family day out (suggested route)
If you plan to cross at Shenzhen Bay Port and spend a full day, here's a plan:
- 10:00 After crossing, take the metro to Shenzhen Bay Park Station and head straight into Nickelodeon Playtime when it opens, avoiding the crowd limits.
- 10:00–13:00 Focus on the PAW Patrol, SpongeBob and Dora zones, and catch the morning character meet-and-greet.
- 13:00–14:00 Lunch at the family restaurant inside (kids' meals from about ¥58).
- 14:00–16:30 Burn energy at the Ninja Turtles training camp, then hit the Garfield photo spots.
- 16:30–18:30 Leave the park and stroll Qushui Bay and Shenzhen Bay Park for sea views and sunset.
- After 18:30 Dinner at Shenzhen Bay MixC, then cross back to Hong Kong.
This route can be done in one day without crossing districts — ideal for families with kids aged 2 to 12.
FAQ
Q1: What age do kids enjoy it most?
The official target is ages 2–12, with those aged about 3 and up enjoying it most; physical activities like the Ninja Turtles training camp suit slightly older kids, while the Dora zone is aimed at younger ones.
Q2: Do I need to book tickets?
Generally you can just buy a ticket and enter, but crowd limits apply on busy holidays. It's best to buy tickets early and arrive right at 10:00 when it opens, avoiding the afternoon peak.
Q3: Is there food inside?
Yes, there's a cartoon-themed family restaurant inside, mainly serving kids' meals, snacks and desserts. The dinner service closes relatively early, so eat a bit earlier.
Q4: Do I need to bring non-slip socks?
Yes. Several play areas require non-slip socks — bring your own or buy on site (about ¥15/pair).
Practical tips
- On holidays, aim to enter before 10:00 to avoid crowd limits and queues; foot traffic picks up again after 3pm, so head to indoor activities first.
- Bring a water bottle and some snacks, and wear socks and light shoes.
- If you want to catch the character meet-and-greets, check the day's schedule before entering and grab a spot early.
- Crossing at Shenzhen Bay Port is the most convenient; a day trip can combine "park + coastal park + mall".
- Opening hours, ticket prices and activities are subject to the latest announcements from Nickelodeon Playtime's official channels and ticketing platforms.
Ticket channels and terms of use
Nickelodeon Playtime tickets can be bought through several channels, with different prices and offers — compare before you order:
- Official WeChat account / mini-program: The most direct, with real-time session and remaining-ticket info.
- Platforms such as Klook, Wing On Travel and Trip.com: Common early-bird or package deals, some cheaper than on-site.
- On-site purchase: Usually involves queues on holidays and is typically more expensive than online deals — not recommended.
Terms of use to note: the park generally operates on a one-entry-only basis — once you leave, you can't re-enter; entry usually requires non-slip socks (bring your own or buy on site, about ¥15/pair); some craft activities and character meet-and-greets require separate booking or payment. It's best to check the day's schedule before entering and lock in the meet-and-greet times you want.
Transport recap: Line 9 Shenzhen Bay Park Station
The closest station to Happy Coast Shopping Centre is Shenzhen Bay Park Station, Exit E on Metro Line 9, about a 5-minute walk; after crossing at Shenzhen Bay Port you can take Line 12 and transfer to Line 9, or take a taxi for about 15 minutes direct. By car, you can park in the Happy Coast underground car park (about ¥10/hour); spaces are tight on holidays, so arrive early.
When's the best time to enter?
On holidays, it's best to enter right at 10:00 when it opens, avoiding crowd limits and queues; foot traffic picks up again after 3pm, so head to indoor activities first or eat lunch early to beat the rush. Tuesdays usually close early (about 20:00), so bear that in mind when planning.
A reminder: ticket prices, opening hours and character meet-and-greet schedules are adjusted from time to time — before you go, check the latest announcements from Nickelodeon Playtime's official channels and ticketing platforms.
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